Design a logo that appeals to the target demographic, focusing on band directors aged 30-50. Include movement and flow, staying away from hard lines, too much structure, and imagery that’s “on-the-nose” music or instruments.

We chose a modern, colorful color palette that aligns with a friendly, modern, and fluid aesthetic. To complement the logo, brand icons and assets featured geometric shapes that visually echo the rhythm, flow, and improvisational nature of jazz music. These shapes act as a visual metaphor for the dynamic movement of jazz, seamlessly tying the brand's visual identity to the emotional and kinetic experience of the genre.